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Pilates Predictions: Incorporating your Pilates Business into the European Wellness Market (pt 2)

Align-Pilates - M2 Pro Pilates reformer

In Part 1 of Pilates Predictions: Incorporating your Pilates Business into the European Wellness Market we looked at the structure and sectors within the Wellness market, identifying the 5 highest growth sectors. The relevance of the Wellness market was highlighted as the sector has the best growth potential for Pilates businesses in the next 5 years in the article titled ‘Pilates Trends in the last 5 years 2013-2018’.

Pilates Predictions, The Pilates ‘Arena’ 2013 – 2018 (pt1)

The challenge for a Pilates Instructor looking to develop a career or grow a business is to understand not only where the Pilates Market has come from to also to recognise where it is going and then to have the confidence to either move with it in broad terms or to make niche position within a perceived Niche which has some certainty to be a growth niche in the medium term.