Last updated: May 24th, 2021.

Introduction

At Align-Pilates, we use cookies when you visit our website to help customise the website and provide you with a better and personalised user experience.

We reserve the right to change our Cookie Policy as our business changes. If our policy changes in the future, we will post an updated version on our website. You can check if this policy has changed by checking the revision date that appears at the top of this policy. Any changes will be effective immediately upon posting the updated Cookie Policy on the website.

We are responsible for looking after your data ethically and securely meaning we will only use it for the purpose for which it was provided to us. Help us to help you so please contact us if you feel we have done anything wrong so that we can correct it.

What are cookies and why do we use cookies?

Cookies are small pieces of data, stored in text files, that are stored on your computer or other devices when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

Cookies are widely used to make websites work, maintain functionality as you move between pages, as well as improve your web browsing experience by providing you with a personalised experience. Without cookies, you would have to login or rebuild your shopping cart after you leave our website, and you would not be able to place an order on our website. A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us.

Types of cookies used

The following cookies are set by our e-commerce platform for User sessions:

Using the categorisation developed by the International Chamber of Commerce in its “Cookie Guide”, we have identified that we use the following categories of cookies below:

(a) Category One: Strictly necessary cookies – these cookies are required to enable the user to move around the website and to use its features but are not used to gather information that could be used for marketing to the user or to remember customer preferences or user IDs outside a single session.

(b) Category Three: Functionality cookies – these cookies are typically the result of user action but can be implemented in the delivery of a service not explicitly requested by the user. They can also be used to prevent a user being offered a service that it has previously rejected. They should not be used to re-target adverts (Category Four below).

Please note that the categorisation of cookies has been made in good faith based on the information available to us, but we give no warranties that the categorisation is accurate or complete.

The other categories of cookies identified by the International Chamber of Commerce are:

(a) Category Two: Performance cookies –these cookies are used to improve how the website works. They include web analytics, ad response rates, affiliate tracking, error management and testing designs. They should not be used to re-target adverts (Category Four below).

(b) Category Four: Targeting or advertising cookies – these cookies contain a unique key that can distinguish individual user browsing habits or store code that can be translated into a set of browsing habits or preferences using information stored elsewhere. These cookies can also be used to limit the number of times a user sees a particular ad on a website and to measure effectiveness of a particular advertising campaign.

Third-party cookies used on our website

We use several third-party cookies to deliver the services on our website. Third-party cookies are mostly used to track users between websites but also allows us to provide a support chat functionality on our website. If you would like more information about the cookies uses by such suppliers, please go to their individual privacy policies listed below.

Google Analytics

We use Google Analytics to analyse the use of this website. This site uses cookies from Google to deliver its services and to analyse website traffic. Google Analytics uses information collected from cookies stored on users’ computers to generate statistical and other information about website use. The information generated relating to our website is used to create reports about the use of the website and this information will be stored by Google. Please refer to Google’s Privacy Policy for further details. By using our website, you agree that we can place these types of cookies on your device.

Facebook & Instagram

We use Facebook & Instagram’s like button, which allows users to click, like, and follow us on Facebook & Instagram so you can share with your Facebook & Instagram contacts on what you like. Please refer to Facebook’s Privacy Policy for further details of their cookie usage. By using our website, you agree that we can place these types of cookies on your device.

Twitter

We use Twitter’s like button which links you to our personal Twitter account. Please refer to Twitter’s Privacy Policy for further details on their cookie usage. By using our website, you agree that we can place these types of cookies on your device.

tawk.to

We use a third-party Live Chat service provider, tawk.to. tawk.to treats any information collected about you in accordance with the provisions of tawk.to’s Privacy Policy. Like most internet-service operators, tawk.to collects non-personally-identifying information of the sort that web browsers, apps, and servers typically make available such as the browser type, language preference, geographical location, referring site, and the date and time of each visitor request. tawk.to’s purpose in collecting non-personally identifying information is to better understand how tawk.to’s visitors use its services, and to provide tawk.to users the ability to understand how their visitors use their services. From time to time, tawk.to may release non-personally-identifying information in the aggregate, eg. by publishing a report on trends in the usage of its services. tawk.to also collects potentially personally-identifying information like Internet Protocol (IP) addresses for users that use the services and visitors.

Control of cookies

For more information on how to control cookies (block or delete), check your browser or device’s settings for how to control or block cookies, or visit the following links:

Contact

Any queries or comments regarding the information set out in this Cookie Policy, please contact us at customercare@align-pilates.com or call us at on +44(0)1386 425923.